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Michael Rubin of GSI Commerce Inc. speaks at Castanea Partners’ CEO Roundtable Forum on Next Gen e-Commerce.

October 14, 2010 – Newton, MA – Castanea Partners hosted an invitation-only event in an ongoing series of unique evening panel and roundtable discussions on driving innovation and growth in small- and mid-sized businesses. Entitled “Next gen e-Commerce: Where Do We Go From Here?,” this latest forum included approximately 30 CEOs and senior executives from various growth-oriented companies consistent with Castanea’s sector focus. The evening included a “fireside chat” with Michael Rubin, Chairman, President, and CEO of GSI Commerce Inc. (NASDAQ:GSIC) and Jeffrey F. Rayport, Operating Partner at Castanea.

The discussion focused on the evolving retail marketplace and how to grow a retail brand that extends beyond “traditional” offline and online sales channels. Entrepreneurs today are under pressure to leverage innovative multi-channel strategies, and their playbooks increasingly include search optimization, social media presence, mobile storefronts, geo-tagging, crowd-sourcing, augmented reality, and gaming environments. Among such an expanding array of options, what types of retail marketing investments make sense? To play the game, should you build, buy, or partner? The audio and snapshots below are a representative sample of the evening’s discussion.

For more information please contact Marion Schouten at 617.630.2420 or mschouten@castaneapartners.com.


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