Over the last few years, an influx of new ice cream brands have promised either healthier alternatives or crazy flavors to make the freezer section a lot sweeter.
Now, with the launch of a line of creatively flavored pints — the brand’s first steps out of the novelty set — frozen treat brand Yasso wants in. The expansion comes as private equity firm Castanea confirmed earlier this month that it had taken a majority investment in the brand last year.